A scene from Be YouNick’s The Influencer Agency – Episode 01 – Pilot is gaining attention online after Be YouNick roasts Santy Sharma with a sarcastic “Who is Santy?” remark aimed at the rapper and digital creator.
The moment comes during a fictional conversation about the difficulty of signing popular creators. After names including Harsh Rane and Samay Raina are mentioned, Santy Sharma’s name enters the conversation. Be YouNick then delivers the punchline: “Who is Santy?”
The line appears to be written as a comedic roast rather than a factual statement about Santy Sharma’s identity or popularity. The scene has nevertheless generated discussion because Santy has become an increasingly recognizable name in India’s independent music and creator ecosystem.
Be YouNick Roasts Santy Sharma: What Did He Say?
Be YouNick’s character replies to “Santy Sharma” with: “Who is Santy?” He is heard inside a depiction of an agency known as “The Influencer Agency – Episode 01 – Pilot”, and the dialogue is part of what seems like a humor sketch and ought to be contextualized with the ongoing humor at play in the video rather than being taken by a user of the Internet as his statement of his understanding of Santy Sharma. It seems intended that the humour should be generated through disparity (implied that santy is now on the Internet enough that be you nick should know his name) that is concluded with the “Who is santy?”
“Punchline”.
That is, of course, why the sketch is intriguing: be you nick’s character can be interpreted with different frames; roasts, satirization or simple comedic script.
Why Is the Be YouNick Roasts Santy Sharma Moment Getting Attention?
The timing of the joke is significant.
Santy Sharma has attracted increased attention in 2026 through his music career, social-media activity and several public controversies and discussions. He has also been linked in entertainment reports to speculation surrounding Bigg Boss 20, although his participation was not officially confirmed in the reports available at the time.
That growing visibility gives the “Who is Santy?” line another layer.
In other words, the joke works because audiences already familiar with Santy Sharma understand the reference. For viewers who have not followed his recent activities, the scene may simply look like another creator-industry punchline.
Who Is Santy Sharma?
Santy Sharma is the stage name of Ganesh Sharma, an Indian rapper, singer and lyricist from Ratlam, Madhya Pradesh.
According to his official website, Sharma began his career as a rapper in 2014 and released the official video for “Suni Suni Sadko” in 2016. His website also identifies his work in Housefull 5 as an important part of his recent profile.
His public profile extends beyond music. Sharma has increasingly appeared in online conversations involving entertainment, social media and cultural debates.
That combination of music, social-media visibility and outspoken public commentary has helped make his name more recognisable outside the independent rap scene.
What Is The Influencer Agency Episode 1?
The Influencer Agency – Episode 01 – Pilot is a comedy video built around a fictional influencer-management or talent-agency setting.
The central joke in the scene involving Santy Sharma is the idea of an agency struggling to sign high-profile creators. Names are introduced as part of the conversation before Santy becomes the subject of the “Who is Santy?” punchline.
Rather than presenting the exchange as a real agency conversation, viewers should understand it as part of Be YouNick’s scripted comedy format.
That distinction matters when discussing viral clips because short excerpts can easily be separated from their original context.
Is Be You Nick Actually Attacking Santy Sharma?
There is no concrete evidence to suggest this was a true personal attack on Santy Sharma. The reports claim it as a sarcastic or tongue-in-cheek mention, and in itself, shows it in a fictional comedic scenario, thus giving it no deeper meaning outside of the punchline without a statement from Be YouNick himself.
Thus, the only fair description of the incident would be Be YouNick “roasting” or poking fun at Santy Sharma.
Why Is Santy Sharma Already Trending in 2026?
Santy Sharma’s recent visibility comes from several different parts of his public career.
Music and entertainment
Sharma, for years, has been performing as a singer, lyricist and an independent rapper. His official bio states that Sharma started his rap journey in 2014 and describes him as a part of Ratlam’s independent music circuit.
Sharma has now entered the mainstream entertainment domain due to his stint with Housefull 5. Housefull 5 has also been referred to by India Today and others as something that helped him attain a following outside the independent music sphere.
Social-media controversies
Sharma is a vocal supporter, also gaining prominence for the public and on social media posts about often controversial subjects. For example, a piece published in the Economic Times and elsewhere was published in 2026 about his statements concerning the so-called Cockroach Janta Party.
In another published by the Moneycontrol, he was quoted for making comments on the recent outrage over the rapper Badshah’s song Tateeree, arguing for rap to be put into its cultural and historical context. These reports reflect a number of important social commentary but it does not mean everything you read on social media is true about Sharma.
Is Santy Sharma Confirmed for Bigg Boss 20?
No. Santy Sharma’s reported connection to Bigg Boss 20 should not be described as a confirmed casting announcement unless the show’s makers or Sharma himself officially announce it.
Several publications reported his name among possible or rumoured contestants, but reports from India Today and The Economic Times specifically noted that there was no official confirmation of his participation.
This is an important distinction for anyone searching for “Santy Sharma Bigg Boss 20”.
| Question | Current status |
| Is Santy Sharma a rapper? | Yes |
| What is Santy Sharma’s real name? | Ganesh Sharma |
| Where is he from? | Ratlam, Madhya Pradesh |
| Is he known for independent music? | Yes |
| Has he appeared in media coverage in 2026? | Yes |
| Was he linked to Bigg Boss 20 reports? | Yes |
| Was Bigg Boss 20 participation officially confirmed in the cited reports? | No |
| Did Be YouNick appear to joke about him? | Yes, in a scripted comedy scene |
Be YouNick vs Santy Sharma: What Actually Happened?
The simplest way to understand the incident is:
- Be YouNick released The Influencer Agency – Episode 01 – Pilot.
- The episode includes a fictional discussion about signing popular creators.
- Several creator names are mentioned.
- Santy Sharma’s name enters the conversation.
- Be YouNick’s character responds with the sarcastic line, “Who is Santy?”
- The clip attracted online attention because Santy has become a familiar name in Indian social-media and entertainment discussions.
- There is no clear evidence from the available reporting that the exchange was intended as a serious personal attack.
The viral nature of the moment illustrates how a few seconds of dialogue can create a much larger conversation when the person being referenced already has a strong online presence.
What Makes the “Who Is Santy?” Joke Effective?
The humour is to be understood in the vein of irony.
Santy Sharma is no new face in Indian independent rap culture and its associated social-media fandom. While on his official website he is listed as a singer- rapper- lyricist, and mainstream pop culture publications and news websites have been in recent news about his music, controversies, and reality show conjectures-all well known in their own circles,-“Who is Santy?” is what his fictional namesake tells a confused person after asking.
That, of course, is intended as a form of hyperbole, mocking the very familiarity of Sharma’s status that the observer is expected to be privy to.
It’s a fairly standard punchline-the joke resides in the fact that the reader knows the charactor’s denial is pretense.
Be YouNick and Santy Sharma: Roast or Just Comedy?
At this stage, “roast” is a reasonable description of how the scene is being interpreted, but it should not be presented as an established personal feud.
There is a difference between:
- a scripted joke involving a public figure,
- a comedian roasting another creator,
- and an actual public dispute between two people.
The available reporting supports the first two interpretations more strongly than the third.
Unless either creator provides additional context, readers should be cautious about turning a comedic exchange into a claim of an ongoing feud.
Why Viral Creator Roasts Matter in the Influencer Era
The episode is also indicative of a larger shift that has happened in the Indian entertainment space. Where, celebrity culture was heavily tied to cinema, television and traditional media, now even short-form content and independent creators can become famous on the back of the reach of Instagram, YouTube, controversies and viral content. And when creators are mentioned by other content creators, it tends to be news itself.
The Be YouNick – Santy Sharma conversation perfectly summarises that cyclical effect: creator mention -> short viral clip -> social media conversation -> news entertainment coverage -> increased interest.
While the joke may be fleeting for an audience, this 10-second video manages to spark an entirely new algorithm for us.
What Should We Take Away From the Be YouNick-Santy Sharma Moment?
The main takeaway is simple: Be YouNick appears to use Santy Sharma as the subject of a sarcastic punchline in The Influencer Agency – Episode 01 – Pilot, but the available evidence does not establish a serious feud between the two creators.
Santy Sharma’s increasing visibility helps explain why the joke received attention. His career as a rapper and singer, recent entertainment exposure, social-media controversies and reported Bigg Boss 20 speculation have all contributed to his presence in online conversations.
For now, the “Who is Santy?” The moment is best understood as a piece of creator comedy that became a talking point because of the person referenced.
Frequently Asked Questions
Who is Santy Sharma?
Santy Sharma, whose real name is Ganesh Sharma, is an Indian rapper, singer and lyricist from Ratlam, Madhya Pradesh. He has been active in music since the mid-2010s and has built a public profile through independent music and social media.
Did Be YouNick roast Santy Sharma?
Be YouNick appears to roast Santy Sharma in a scene from The Influencer Agency – Episode 01 – Pilot. The joke centres on the sarcastic line “Who is Santy?” after Santy’s name is mentioned.
What did Be YouNick say about Santy Sharma?
In the scene, Be YouNick’s character responds to Santy Sharma’s name by asking, “Who is Santy?” The line appears to be part of the video’s scripted comedy.
Is YouNick fighting with Santy Sharma?
There is no clear evidence in the available reporting of an actual feud between Be YouNick and Santy Sharma. The exchange appears to be a comedic interaction within a fictional video.
Is Santy Sharma confirmed for Bigg Boss 20?
The cited 2026 reports did not establish Santy Sharma’s Bigg Boss 20 participation as officially confirmed. His name appeared in speculation and reported probable-contestant lists.
What is Santy Sharma’s real name?
Santy Sharma’s real name is Ganesh Sharma, according to his official website.
Where is Santy Sharma from?
Santy Sharma is from Ratlam, Madhya Pradesh, India. His official biography describes him as a rapper, singer and lyricist from Ratlam.
Why is Santy Sharma famous?
Santy Sharma is known for his work as an independent rapper, singer and lyricist. His public visibility has also increased through entertainment appearances, social-media discussions and coverage of his public statements.
