Myntra Zero Commission Model – Major Support for Emerging Made-in-India D2C Brands Creating a fashion, beauty or lifestyle brand in India has become simpler in some ways but growing that brand to a scale is still a big challenge. New companies can introduce their products through media and their own websites but getting to more customers often needs a lot of money for advertising, marketing, logistics and getting new customers. For young brands these costs can cut into profits and slow their progress.
To help this growing group of businesses Myntra has started a zero-commission model for Made-in-India direct-to-consumer or D2C brands that join its marketplace. This plan is part of the Myntra Rising Stars programme. Is aimed at new fashion, beauty and lifestyle companies.
According to the Myntra Blog the model is meant to help qualifying brands go beyond their own websites and social media. Of giving away some of each sale as a fee brands can use their money for building their brand, marketing and getting new customers in the early stages.
This news is important because D2C brands are becoming a part of India’s online shopping scene. These companies usually create an identity through social media working with creators and talking directly with customers.. Moving from a small group of online followers to a nationwide set of customers needs more visibility and good delivery support.
Myntra says the model can give new brands access to its 75 million plus active users, personal product recommendations and delivery coverage in 98% of serviceable pincodes. The company also talked about the Myntra Rising Stars programme, which already has than 2,000 brands, in fashion, beauty and lifestyle areas.
What Is Myntra’s Zero Commission Model?
- Announced on January 9, 2026
- Available under the Myntra Rising Stars programmeFocused on fashion,
- Focused on fashion, beauty and lifestyle brands
- Designed to reduce customer acquisition pressure
- Helps brands invest more in growth and visibility
How Can the Model Help New D2C Brands?
For a new brand, every sale involves several expenses. Apart from manufacturing and packaging, businesses also need to spend on advertising, photography, influencers, website development and customer support. Marketplace commissions can add another cost to this structure.
Myntra’s zero-commission model could let eligible brands keep more of their sales revenue in the stages. This extra money might go toward things like improving products running brand campaigns offering discounts or getting customers. That could be a help for companies that have strong products but don’t have much to spend on advertising.
The model also opens up access to Myntra’s audience that already shops for fashion. The platform uses recommendation tools to suggest items based on what users like helping them discover products they might want.. Myntra’s delivery network can support quicker shipping times.. Even though there is no commission fee, selling on the platform isn’t completely free. Brands may still need to cover costs like inventory storage handling returns, packaging, ads, fulfillment fees and taxes. These depend on the agreement, with Myntra.
Who Benefits from Myntra’s Zero Commission Initiative?
The initiative is mainly designed for emerging brands, but it can also create indirect benefits for customers and Myntra’s wider marketplace.
| Stakeholder | Possible Benefit | Expected Impact |
|---|---|---|
| New D2C brands | Lower marketplace commission burden | More funds for marketing and product growth |
| Shoppers | More homegrown brands on one platform | Greater variety and product discovery |
| Myntra | Stronger emerging-brand ecosystem | Wider selection across categories |
| Indian fashion industry | Better digital visibility for local businesses | Support for Made-in-India entrepreneurship |
Why Is This Important for Made-in-India Brands?
Many Indian D2C brands begin with a focused product range and a loyal social media audience. Their biggest difficulty often comes when they try to expand beyond a niche customer group. Reaching customers in different cities, managing deliveries and building trust at a national level can require considerable investment. Myntra’s initiative attempts to address some of these challenges by combining marketplace access with customer discovery and fulfilment support. The company says brands can connect with more than 75 million monthly active users and benefit from delivery capabilities covering 98% of serviceable pincodes. Myntra also stated that its earlier pilot in women’s ethnic wear during the 2025 festive season helped more than 200 new brands join the platform. These brands achieved scale and customer penetration within four months, according to the company. Helps reduce early-stage marketplace pressure Offers access to a large fashion-focused audience Supports faster customer discovery Gives new brands an opportunity to expand nationally Encourages more Indian businesses to build digital-first brands
Can Myntra’s Zero Commission Model Change D2C Growth?
I see Myntra’s zero‑commission model as a chance, for new Indian fashion, beauty and lifestyle brands. New businesses usually have items and strong customer potential but their small budgets make it hard to stand against big companies. Cutting marketplace commission can give these brands room to focus on marketing, product quality and long‑term customer relationships.
The plan also helps shoppers by adding local brands and product choices to a familiar shopping site. Myntra’s audience reach, personalised discovery tools and delivery network can help small businesses get visibility beyond their own websites and social media pages.
Brands should carefully look at the programme’s eligibility rules, settlement process return policy and other charges before joining. Zero commission can cut one cost but lasting growth still comes from good product quality, fair pricing, solid customer service and steady marketing.
SOURCE – https://blog.myntra.com/zero-commission-model-d2c-made-in-india-rising-stars/
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FAQs:Myntra Zero Commission Model
1.What is Myntra’s zero-commission model?
It is a programme for eligible new Made-in-India D2C brands that allows them to join Myntra without paying marketplace commission, subject to applicable terms.
2.Which brands can benefit from this initiative?
Emerging fashion, beauty and lifestyle D2C brands may be eligible under the Myntra Rising Stars programme.
3.How can zero commission help a new brand?
It may allow brands to use more of their sales revenue for marketing, customer acquisition, product development and brand building.
4.How many users can these brands reach through Myntra?
Myntra says its platform has more than 75 million monthly active users.
5.Does zero commission mean there are no other business costs?
No. Brands may still have expenses related to logistics, returns, packaging, advertising, taxes and other operational requirements.
